![]() Financial Daily from THE HINDU group of publications Wednesday, Jun 08, 2005 |
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Marketing
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New Products & Services Info-Tech - Hardware Marketing - Strategy Sahara Computers launches desktop PCs at Rs 9,999 Our Bureau
New Delhi , June 7 SAHARA Computers and Electronics Ltd (SCEL), a joint venture partnership between the South African IT major, Sahara Computers (Pty) Ltd, and Sahara India Pariwar, on Tuesday announced the launch of a wide portfolio of IT products in the Indian market including desktop PCs starting at Rs 9,999. The price, however, excludes the cost of the monitor. "The launch is scheduled in two phases. The first phase would concentrate on the northern region with the exception of Chhattisgarh and Madhya Pradesh. In the second phase, which will be around the July period, the products will be available across the country," a company release said here. According to the company's Chief Operating Officer, Mr George Van Der Merwe, "SCEL's strategy is to bridge the digital divide and make the best technology available to everyone at affordable prices." The SCEL Desktop PC is in the range of Rs 9,999-50,000. The basic model of desktop PC is a complete multimedia PC with AMD Sempron Processor 2400+, 128 MB Ram, 40GB HDD, 52X CDROM, Linux, mutimedia speakers, fax modem and a one-year onsite warranty.
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