• Investment World
• eWorld
• Catalyst
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Port Info

• Ships in Ports
  
  

Archives

• Yesterday
• Datewise
• Resources

Group Sites

• The Hindu
• Business Line
• The Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

HYDERABAD: Idea Cellular Ltd is launching its unique number series that begins with 99 for new users of its mobile service in the State.

The number nine is generally considered auspicious in the country and Idea hopes to in harmony with customer sentiments with its new number series.

The circle head of Idea, Mr Pradeep Shrivastava, in a statement said "The choice of such unique series 99 was one of such offerings that would bring the company closer to its customers and strengthen their patronage."

Idea is promoting this offer through a creative campaign that highlights the luck the number 99 brings into people's lives. The campaign includes concepts such as Navaratnalu - gold rings studded with nine stones, Navarasalu, which depicts the nine emotions of man, and Navadhanulu, which represents nine grains - the highest spiritual level of worship.

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Polaris says it with apples, promotes banking product

Copyright © 2005, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line