Financial Daily from THE HINDU group of publications
Monday, Jun 20, 2005
Financial Daily from THE HINDU group of publications Monday, Jun 20, 2005 |
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Info-Tech
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Telecommunications Marketing - Strategy Motorola close to deal with Reliance Info L.N. Revathy
Recently in Singapore
MOTOROLA is in the process of rolling out mass-market appeal handsets to capture new markets and enhance its share in the existing ones. The company is targeting to tap the potential in India, Africa, West Asia, South East Asia and China. `Until recently, South East Asia was a standalone market, but now we see that all these markets exhibit close functionality and market tendency. There is high growth market potential in this region. Our focused strategy is to regain our position in China, where the market is not just big, but complex as well,' Mr David Taylor, Director (Strategy and Operations), Mobile Device said. In India, Motorola is close to clinching a deal with Reliance. `Not many understand the CDMA (code division multiple access) technology. We are in talks with Reliance Infocomm for introducing Motorola's CDMA handsets in India. This should be through within a month or two,' he said. The company is also gearing up to launch the Motorola V 280 and V 360 handsets in India shortly. `As consumer segmentation matures, we start looking at other consumer segments,' he said. . "It helps capture still shots via an integrated VGA camera, moving images with the video capture and playback feature, an integrated MP3 player and optional TransFlash memory card to store and play song files and PC charging, thereby maximising personal flexibility. The Bluetooth wireless connectivity enhances mobility.' Motorola V 280 model measures a mere 10.9 mm in thickness but has a large user memory space of up to 10 MB for media creation, download, sharing and storage. Before introducing these models in India market, Motorola showcased two other - C 117 and C 157 - models as well at the CommunicAsia 2005 event in Singapore. `Our vision is to deliver seamless mobility with new solutions,' Mr Taylor said.
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