![]() Financial Daily from THE HINDU group of publications Friday, Jun 24, 2005 |
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Money & Banking
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Life Insurance Marketing - New Products & Services Birla Sun Life's new unit-linked plan introduced Our Bureau
Mumbai , June 23 BIRLA Sun Life Insurance (BSLI) has launched a new unit-linked plan called `Classic Life Premier plan'. The 'Classic Life Premier' plan is available in two variants for maturity age `75 years' and maturity age `100years'. The customer will have a choice of five fund options with the flexibility to allocate the premiums in varying proportions into the funds and switch between the investment options. Two of the funds, `Creator' and `Magnifier' have a higher equity component. The Creator fund retains an option of investing a maximum of 50 per cent in equities while the Magnifier can have a maximum of 90 per cent in equities. The customer will have the option to top up their Policy Fund whenever they have additional savings. The minimum amount of top ups will be Rs. 10,000. The policyholder can also change the face amount of the policy as per the need. According to a press release, Mr Nani Javeri, CEO, Birla Sun Life Insurance said, "The Classic Life Premier plan has been devised to address the needs of the financially more aware customers who require more than just life insurance cover from their plans".
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