![]() Financial Daily from THE HINDU group of publications Saturday, Jun 25, 2005 |
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Info-Tech
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Software Marketing - Brands Satyam brand is worth over $1 b Our Bureau
Hyderabad , June 24 EVEN as Satyam Computer Services Ltd is set to hit the $1-billion mark in revenues later this fiscal, its brand value has already breached the $1-billion mark. According to the company's latest annual statement, its brand value was computed at Rs 4,662 crore or $ 1.06 billion. In order to compute the brand value, the previous two years' profits were considered at present value and weightage applied to arrive at profit. And five per cent of average capital employed was provided for non- branded purpose. While income tax at current rate was provided, brand multiple was based on internal evaluation. The enterprise value or the market value of shares together with the debt outstanding was estimated at Rs 13,416 crore, up from Rs 6,749 crore in 2001 and Rs 9,803 crore in 2004. The intangible asset of the company represents 86.81 per cent of its total assets in the form of human resources. During the year, the company plans to focus on R&D particularly applied research in communication and computation areas. Its Chairman, Mr B. Ramalinga Raju, said "the diversified business portfolio has reduced the revenue contribution from the top five customers to 27.7 per cent from 43.7 per cent. Similarly, revenue contribution from the top 10 customers has reduced to 41.5 per cent from 55.9 per cent. During the three-year period, revenue from Europe and rest of the world increased considerably from 23.5 per cent to 30.98 per cent."
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