The Hindu Business Line : DCM Shriram to make Hariyali stores one-stop shops in rural retail

DCM Shriram Consolidated Ltd is planning to extend the growing popularity of integrated shopping complexes in urban areas to the country's rural heartland through its existing Hariyali Kissan Bazar (HKB) network.

HKB currently has 16 shops spread across Uttar Pradesh, Punjab, Haryana and Rajasthan, which retail agri-products for farmers. Soon they will also sport a bank with ATM, a petrol pump, and FMCG counters.

"The idea is to provide the farmer all he needs at a single location. In our HKBs close to our sugar plants in Uttar Pradesh, the bank will also help the farmer with his loans and hasten payments meant for him,'' the DSCL Vice-Chairman and Managing Director, Mr Vikram S. Shriram, told Business Line.

The company recently tied up with ICICI Bank for opening branches at HKB locations. Earlier, Bharat Petroleum had been roped into the project and two HKBs with petrol pumps are already present.

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