The Hindu Business Line : General Motors eyeing call centre, BPO cos to boost sales

IN a bid to achieve higher volume growth of its popular multi-utility vehicle, Tavera, General Motors India has embarked upon a strategy to target the BPO and call centre companies to further boost its sales.

The auto major has struck a tripartite alliance with Vertex, a leading call centre in Gurgaon, and Orix (Business Transportation Solutions Group), that aims at strategic understanding to ensure value proposition to all partners.

In a bid to minimise the cost on its transportation Vertex, which requires a large fleet of transport, has entrusted its entire transportation requirement to one vendor — ORIX. The arrangement under a sub-contact has been finalised in consultation with the principal vendor, GM (India), which has provided them with purpose designed Chevrolet Tavera, keeping their unique requirements in mind.

Mr Ankush Arora, Director-Sales and After-sales, GM India, said that the company would extend a 24/7 maintenance and repair facility to the partner. He added that the experiment would be extended to Bangalore and other cities where call centre companies were concentrated.

General Motors India sales registered a growth of over 42 per cent in the first half of 2005 as compared to same period last year. It sold 15,297 cars between January and June 2005 as compared to 10,737 in the first six months last year. Tavera accounted for the largest number with 9,703 units followed by its luxury car Optra with 3,638, Corsa 1,932 and Forrester (SUV) with 24.

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