The Hindu Business Line : Wednesday, July 13, 2005

IA's new scheme may spark more fare revisions
WITH Indian Airlines launching its `Easy Fares' scheme last week, Jet Airways is now reviewing its own policy on ticket sales and pricing. According to Mr Saroj Datta, Executive Director, Jet Airways, this was the normal procedure and ticket ... More

Coke to launch low-calorie Sprite
IN keeping with the carbonated soft drink (CSD) industry strategy of focusing on non-cola products to generate growth, Coca-Cola India has decided to bring in the low-calorie version of its clear lemon brand Sprite. The new product, which will be ... More

BRANDS

Doktor Mom plans foray into regulated markets
"We are looking to take the product to other markets through out-licensing deals with other companies." More

ONLINE MARKETING

Fabmall plans seamless `connect' with consumers
ONLINE store Fabmall has said that it is currently testing a process that will allow consumers to interact with it through multiple channels. So, in Bangalore, Fabmall's customers have four ways to order groceries with it: visit the stores, ... More

Brand Quest

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