Financial Daily from THE HINDU group of publications
Saturday, Jul 16, 2005
Financial Daily from THE HINDU group of publications Saturday, Jul 16, 2005 |
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Marketing
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Channels and Franchises Logistics - Supply Chain Management Variety - Books Safexpress to distribute new Harry Potter book in India Our Bureau
New Delhi , July 15 SAFEXPRESS Pvt Ltd, a logistics company, has been appointed as the exclusive agency for warehousing and distribution of Harry Potter books in India. Harry Potter and the Half Blood Prince, the sixth book in the Harry Potter series, is scheduled to be released midnight of July 15-16 in London, with a simultaneous release in India. The company, which estimates that more than 1,30, 000 copies of the new book would be distributed through out the country in the first phase, has deployed a project team to deliver the book in more than 50 cities simultaneously, the company said in a statement here. And in order to prevent leaks and illegal publication of the new book, Safexpress has placed it under constant electronic surveillance, while banning all kinds of electronic equipment such as phones and cameras on the company premises.
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