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Our Bureau

The company expects digital media products to chip in 30 per cent of the revenue.

Kolkata , July 22

HAVING launched a range of digital media products, Samsung India Electronics Ltd has set for itself a turnover target of Rs 6,500 crore in the year ending December 31, 2005.

In the 2004 calendar year, the Indian arm of the Korean consumer electronics and semiconductors major recorded a turnover of Rs 4,900 crore.

Stating this at a press conference held here today, Mr Ravinder Zutshi, Deputy Managing Director of Samsung India, said the company was seeking to garner a share of the growing market for flat-screen TVs, digital audio products and digital cameras.

Mr Zutshi was here to mark the national launch of a range of digital audio products such as digital audio players, digital slim cameras, digital slim camcorders the 32-inch SlimFit TV.

In 2006, about 30 per cent of the company's revenue would be accounted for by sales of digital media products.

At present, 53 per cent of the company's business is accounted for by sales of consumer electronics and home appliances.

Mr Zutshi said that, besides multi-brand outlets, this new product range would be sold through exclusive brand stores, select IT channels and exclusive Samsung Digital Zones, the first of which was inaugurated here today.

In the current calendar year, six to seven more such exclusive Samsung Digital Zones would be opened in select cities across the country.

While initially the entire product range would be imported as CKD units, manufacture of the same in India would be considered at a later stage, when sales volumes pick up.

About 5-6 per cent of the company's turnover would be earmarked for advertisements and promotions.

For the digital media range, select marketing strategies would be targeted towards the youth, who are mostly users of the products on offer.

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