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Our Bureau

Mr David Friedman, Managing Director, Ford India (left), with Mr Arvind Mathew, Managing Director & President (designate), addressing a press conference in the Capital on Monday. — Kamal Narang

New Delhi , July 25

DEFINING India as a priority market for the company, Mr David Friedman, Managing Director and President, Ford India, today announced that the world premiere for the company's next vehicle is slated to be in India.

Though the company did not divulge details on the segment of the vehicle or its likely price, the new vehicle is expected to fill the gap between the Ford Ikon and the Ford Mondeo. Analysts expect it to be positioned alongside Hyundai's Elantra.

Mr Friedman said the new model would introduce next generation TDCi technology and be available with both petrol and diesel engines. It would come with the Ford Duratec and Duratorq engine. The Duratorq engine employs Turbo Diesel Common-rail Injection Technology (TDCi).

Sources said the petrol version is likely to be powered by a 1.6-litre engine that would be manufactured locally, with the diesel engine being imported.

The Managing Director and President (designate), Mr Arvind Mathew, who is slated to take over the company's reins from August 1, said the new model is being developed by Ford's global engineering and design team, with support from a specialised team of Indian engineers and would have 75 per cent localisation. ``It was developed keeping the Indian conditions in mind and has been undergoing homologation test since February,'' he said.

Ford India, established in 1995, is a subsidiary of global major Ford Motor Company with its manufacturing facility in Maraimalai Nagar, near Chennai. The company's models include the Ford Ikon, the Ford Fusion, the Ford Endeavour and the Ford Mondeo.

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