The Hindu Business Line : LG, SBI tie up for co-branded card

Mr K.R. Kim, President-South West, LG Electronics and Managing Director, LG India Ltd, flanked by Mr. Roopam Asthana, CEO, SBI Card (right) and Mr Vishal Pandit, President & CEO, GE Money India, at a press conference to launch the LG-SBI co-branded card in the Capital on Wednesday. — Kamal Narang

New Delhi, , July 27

SBI Card and consumer electronics firm LG Electronics India today announced the launch of the LG-SBI Card.

The LG-SBI Card is the country's first co-branded credit card for the consumer appliances industry and can be used at more than 2 lakh outlets in India.

The card combines all the features of SBI Card with a series of rewards, benefits and promotional offers from LGEIL for the cardholder.

Announcing the launch, Mr K.R. Kim, President South West Asia, LGE and Managing Director, LG Electronics India Ltd, said, "The LG-SBI Card brings together two leading companies in their industries, both with a reputation for quality products, experience in providing superior customer service, and innovation."

Mr Roopam Astana, CEO, SBI Card, said, "The LG-SBI Card will introduce the benefits of SBI Card to a new and wider group of smart consumers who are looking to consolidate their spending and earn multiple benefits in return.

LG SBI cardholders will enjoy the convenience and financial flexibility of this new co-branded credit card, which not only allows them to buy now and pay later in parts, but also to aspire for higher-end products by taking advantage of the exclusive offers they will earn from LG."

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