MARKETING
STRATEGY
Zee bags rights to Davis Cup, Federation Cup matches
ZEE Sports has acquired three-year telecast rights of the Davis Cup and Federation Cup from the International Tennis Federation (ITF). The rights will also cover the away ties (matches played away from home) featuring the Indian team. As part ...
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Delphi in pact with WorldSpace to make mobile radio
DELPHI Corporation, the global leader in automotive systems and components, has signed an agreement with WorldSpace Inc, the global satellite radio broadcaster, to make mobile satellite radio available in Asia. In a press release here, Delphi ...
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PROMOTIONS & OFFERS
Omega extends partnership with Nicole Kidman
SWISS watch maker Omega has announced that Oscar-winning actress Nicole Kidman has agreed to extend the scope of her partnership with the brand. She has been the face of Omega in the Far Eastern markets since the start of the year. The new ...
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RETAILING
`Retailers need to focus on individual identity'
MAJOR retailers believe finding ways to stand out is turning out to be quite a challenge, even as they foresee rapid growth for the sector. "There is a problem of differentiating ourselves. We are beginning to look alike," said Mr G. Sankar, ...
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Pizza Corner to open 2 outlets in Bangkok — Plans China, Dubai foray next year
PIZZA Corner will launch its first international outlets in Thailand by the middle of this month. The pizza chain will open two outlets in Bangkok this month, said Mr Anoop Sequeira, Chief Executive Officer, Global Franchise Architects (GFA), ...
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RIL gearing for retail foray?
RELIANCE Industries Ltd, after demerger of its power, telecom and financial services businesses on Wednesday, is getting ready to enter the greenfield area of retail. If the size of investment, said to be Rs 20,000 crore over the next four ...
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Pizza Corner enters Kerala
THIRUVANANTHAPURAM: The Bangalore-based pizza chain Pizza Corner has entered Kerala with its first outlet in Thiruvananthapuram. The restaurant, which is a dine-in facility that can seat 52 people, was inaugurated today. The restaurant ...
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MARKETING RESEARCH
Supplements get 25-40 pc of main issue readership: NRS
RELEASING further data on psychographics, supplements and non-conventional media, NRS 2005 reveals that the reach of supplements varies between 25 per cent and 40 per cent of the main issue readership. In fact, the differences are sharp along ...
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NEW PRODUCTS & SERVICES
JCB forays into apparels market
CONSTRUCTION equipment manufacturer JCB India today announced its entry into the apparel business with the launch of its first clothing line endorsed by Formula-1 driver Narain Karthikeyan. "This is not only a brand building exercise ... we ...
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Hutch offers cell-to-cell STD calls at 75 paise/min
MOBILE long-distance tariffs have touched a new low with Hutch announcing a 75-paise-a-minute tariff for all cell-to-cell STD calls irrespective of the distance. The tariffs available to Hutch's Delhi subscribers will, however, be applicable ...
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Empost launches Litedox courier service
EMPOST, the UAE's national courier company, has launched "Litedox", an innovative courier service for the delivery of light documents to India as well as within the UAE. The door-to-door courier service is designed for sending original ...
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Tata Indicom to cover 350 towns
TATA Teleservices Ltd (TTSL) plans to expand its footprint in Andhra Pradesh from 230 towns to 350 towns, increase its subscriber base from 6,50,000 to one million, and invest Rs 350 crore during the course of the financial year. The company's ...
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Pegaasus PCs launched
KOCHI: The Kochi-based Pegaasus, one of the leading distributors of IT hardware, has introduced Pegaasus PC's in the Kerala market. Priced at Rs 16,990, the product offers advanced acceleration ensuring better speed with 256 MB, 7200 ...
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Iceberg refrigerators from Whirlpool
KOCHI: Whirlpool has announced the launch of new Iceberg range of frost-free refrigerators with 6th sense surround cool in the Kerala market. The new product comes with a host of convenient features such as Ever Fresh Lemon and Onion ...
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Reebok launches next generation shoes
Brand Ambassador Narain Karthikeyan with Mr Shubhinder Singh Prem, MD, Reebok India, at the launch of next generation pump shoe in the Capital.
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