Financial Daily from THE HINDU group of publications
Saturday, Aug 06, 2005
Financial Daily from THE HINDU group of publications Saturday, Aug 06, 2005 |
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Marketing
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Advertising CNN plans marketing campaign in India Our Bureau
Mumbai , Aug 5 NEWS network CNN has announced the launch of a marketing campaign in India, as part of global celebrations to mark the network's 25th anniversary. The campaign will focus on the `impact and influence of CNN on the world, and world events,' and is targeted at its viewers, the general public, businessmen, decision-makers and opinion leaders. It includes print, television, outdoor, Internet, in-flight commercials as well as an opportunity for consumers to win prizes by participating in contests that will be run through various platforms, such as wireless/mobile and the Internet, and through Crossword bookstores and Barista Coffee Shops. Announcing the campaign, Miran Shah, Director-Affiliate Relations & Marketing for CNN, Turner International India Pvt Ltd, said, "CNN created the concept of 24/7 news and radically changed the way the world consumes news. The latest results of the Pan Asian Cross Media Survey (PAX) confirm that CNN International is the number-one pan-regional channel for business decision makers, top management and high-income earners." An interactive contest will be held through various platforms - wireless, online and on-ground. The winner of each contest will win exclusive CNN 25 merchandise and be considered for the lucky draw to win the grand prize - an iPod. Contestants can access the online contest through Contests2Win.com, Rediff.com and other trade Web sites. The network will also have a CNN 25 Quiz, delivered through SMS via mobile phones across the country. CNN has also tied up with Crossword at select Crossword bookstores in Delhi, Mumbai and Bangalore. Consumers visiting Crossword can get information on CNN from the desk as well as participate in an offline contest. Barista coffee shops will display CNN tent-cards to enable consumers to participate in the contest. Special 25th anniversary television commercials will run on television channels, in cinemas, as well as on flights.
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