Financial Daily from THE HINDU group of publications
Friday, Aug 12, 2005
Financial Daily from THE HINDU group of publications Friday, Aug 12, 2005 |
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Marketing
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New Products & Services Amara Raja launches limited edition battery to honour Narain Karthikeyan Our Bureau
Mr Jayadev Galla, Managing Director, Amara Raja Batteries, and Narain Karthikeyan at the launch of Amaron Pro-K Racing Edition batteries in Chennai on Thursday. — Bijoy Ghosh
Chennai , Aug 11 AMARA Raja Batteries Ltd has launched a limited edition series of car batteries "to commemorate Narain Karthikeyan reaching the pinnacle of motor sport with his entry into Formula 1 racing." The company will produce 5,000 of `Amaron PRO - NK Racing Edition' batteries, which carry a picture of Narain and his signature across the label. Two features distinguish the limited edition batteries from the rest. First, these batteries have better technical features, (in terms of higher cranking ampere and reserve capacity) and secondly, they come with a 50-month warranty. At a press conference today, Amara Raja officials declined to disclose how much the company had to pay Narain Karthikeyan for endorsing the Amaron brand. "Narain has been kind to us," is all what the company's Managing Director, Mr Jay Galla, would say. It was pointed out that Amara Raja's engagement with Narain dated back six years, when the ace motor driver was a relatively unknown face.
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