Financial Daily from THE HINDU group of publications
Thursday, Aug 18, 2005
Financial Daily from THE HINDU group of publications Thursday, Aug 18, 2005 |
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Info-Tech
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Telecommunications Marketing - New Products & Services Sony Ericsson mobile can sing and click too Our Bureau
Singer K. K at the launch of Sony Ericsson walkman phone "W800i" in the Capital on Wednesday. - - Kamal Narang
New Delhi , Aug. 17 NOW you can listen to music, take pictures and video and make phone calls on one device. Sony Ericsson today kick-started its entry into the mobile music market with the launch of W800i, the world's first walkman branded mobile phone. This is the first product to combine a mobile phone, a walkman-quality digital music player with an external 0.5 GB memory stick that can store up to 125 songs and a 2.0 megapixel camera. The W800i will be available at all mobile stores at a price of Rs 24,995. "Sony's world famous Walkman mobile music heritage makes the W800i a serious contestant in the digital music player market. The sound quality is excellent. The W800i is supplied with quality stereo headphones and it is compatible with the proven, industry standard MP3 and AAC music file formats," said a press release. The 0.5 GB memory stick gives capacity for around 125 music tracks, or 10-12 full length CDs from the user's existing CD collection. The memory is expandable to a 2 GB memory stick that can store up to 500 songs. Users can also load music into the player with Disk2Phone software, which enables quick, convenient transfer of music CDs onto the phone via a PC. The software makes it easy to browse, sort, find, transfer and delete music files. Speaking at the launch, Mr Sudhin Mathur, General Manager, Sony Ericsson, India, said, "After interactive games, ring tones and caller tunes, Sony Ericsson has identified `music' as the next frontier in Interactive Mobility." " We will also be launching the W550i to supplement the W800i and offer more choice to consumers. The phone is an ideal companion for the consumer, who is constantly on the move, and wants to relax and unwind, without being disconnected." Users will also not miss a call when listening to music, as the phone ring is played through the stereo headphones. If the user chooses to take the call the music is paused for the call's duration. The music player is operated with just one `direct music' button that plays, pauses and stops tracks, and player and phone can be used independently of each other; Ffor example the user can switch the phone off for a plane journey while still enjoying the music player. W800i's battery can play for up to 15 hours of continuous music. Weighing less than 100 g, the W800i also offers camera complete with autofocus, picture light, active lens cover and digital still camera interface. Users can extend their use of the W800i with useful accessories, such as the MMC-60 Music Cable which connects the device to play out on a stereo hi-fi, and the HCA-60 Advanced Car Handsfree which allows music to be played through car speakers.
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