The Hindu Business Line : Thursday, September 01, 2005

GV Films starts production of 3D TV serial Paramapadam
GV Films Ltd has started production of Paramapadam, a live 3D television fantasy thriller of 52 episodes. Mr V. Ravee, CEO, GV Films Ltd, said that cost of production was about Rs 15 lakh per episode. The company has acquired the ... More

McDonald's India believes in grooming talent from within
WHILE quick service restaurants across the world have taken to temporary employees in a big way, McDonald's in India begs to differ. All employees of the McDonald's team in India, nearly 3,000 of them, are on the company's rolls. This is in ... More

Sanyo-BPL plans new strategy
THE Sanyo-BPL joint venture is set to take off with the company's debt restructuring plans getting the Kerala High Court approval and the marketing exercise falling in place. The company is planning a 2-brand strategy with certain products ... More

INSIGHT

The subtle and the direct
What's good about your brand - its features or its aspiration quotient? Which approach will work for you? More

ADVERTISING

O&M to handle luxury footwear brand LLOYD
MAKING its retail foray, Tata International has appointed O&M in Mumbai to handle its premium luxury brand from Germany - LLOYD. Staying away from using mass media, O&M is expected to take care of the brand's outdoor communication. There a More

rmg david bags India Broadcast ad account
RMG DAVID has bagged the advertising account of Rajdeep Sardesai's India Broadcast News. The account will be handled out of rmg david's Delhi office. The pitch saw reportedly seven national advertising agencies present their strategy for the new ... More

CHANNELS AND FRANCHISES

IOB to distribute Tata Mutual products
IOB on Wednesday announced its alliance with Tata Mutual Fund for distributing the latter's schemes. The tie-up, Mr Narayansami said, will enable the bank to shore up its fee-based income. Mr Ved Prakash Chaturvedi, Managing Director, Tata MF, ... More

RETAILING

`Foreign investors keen on developing malls in India'
OWNERS and developers of Indian malls need to consider the importance of controlling the management of their malls to maximise the value of their investment, said Mr Charles Grossman, Chairman, International Council of Shopping Centers Inc ... More

Sinking in
Mr Henri Victor Jardine, US Consul General, Kolkata, and his wife Ms Kathleen Jardine with a submarine sandwich of Subway at its new outlet in Kolkata on Wednesday. The submarine sandwich chain with more than 24,000 restaurants in 84 countries ... More

MARKETING RESEARCH

`Market researchers ignoring key consumer segments'
MARKET researchers seem to be missing out on key consumer segments in their eagerness to cater to target audience they perceive as important. The segments include those aged over 49 years and `large' customers — together they form a ... More

BRANDS

Expert panel for de-branding of some drugs
The panel has recommended fixing a ceiling on the retail price of formulations, asking doctors to prescribe only generic drugs and pre-negotiating the price of patented products. More

PEOPLE

Bruce Matchett is JWT's new creative chief
ADVERTISING agency, JWT, has chosen Mr Bruce Matchett, as its creative chief. He was the Chief Creative Officer at Singleton Ogilvy & Mather, Australia and New Zealand. In a statement, Mr Colvyn Harris, CEO, JWT India, "This is the ... More

TRENDS

Get the equipment on loan and bid for interest rates
SREI Infrastructure Finance Ltd has brought the third edition of `Paison ki Nilami' (auction of interest rates) to Hyderabad, offering finance to buyers of construction equipment at an interest rate that can be bid by them. "Participants can ... More

Brand Quest

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