The Hindu Business Line : Bohra Group to set up more Kitchenworld outlets

THE Chennai-based Bohra Group plans to increase the number of Kitchenworld retail outlets to 20 by the end of 2006 from the existing seven stores through a franchise model.

Kitchenworld is a chain of retail showrooms offering readymade interiors for kitchens and electro-domestic appliances. It markets kitchen solutions manufactured by Italy-based Aran Group — part of Masco Corporation of the US — which are imported as fully built units. The price of the kitchen unit starts at Rs 125,000.

The interiors are water-repellent and non-toxic, claims the company. Mr Rajesh Bohra, Managing Director, Kitchenworld, said, "The kitchen solutions offered by the stores range from off-the-shelf accessories to products that can be ordered from the catalogue. The usual time taken to import the ordered solutions is 90 days."

The company had a turnover of Rs 5 crore last fiscal and hopes to clock a turnover of Rs 20 crore by the end of 2006. The company also offers annual maintenance contracts for the kitchen units for Rs 3,000-12,000 a year.By the end of next year, the company plans to have two stores in each in Delhi, Mumbai, Chennai and Bangalore and one store each in 12 other cities.

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