The Hindu Business Line : TryAngles to set up first creative boutique in Mumbai

TRYANGLES Entertainment & Communications is setting up its operations in Mumbai. Funded by private equity managers based in the UK, the company has set up its first creative boutique in the city and intends opening a branch in Dubai as well.

The company is expected to provide complete creative solutions, ranging from conceptualisation and execution to the final product.

The team includes Mr David Calderhead, Mr Varun Raj and Mr Saugat Bhattacharya.

Mr Raj, Director, TryAngles, said, "We communicate through entertainment, because we believe it is the best medium. This medium addresses the biggest issues of communication."

He adds, "As people's attention spans shorten, there's an even greater need for an enduring brand and unless the advertising creative is entertaining enough, it's difficult to catch the attention of the audience. Of course, the challenge is creating campaigns that will last a decade. The future of advertising lies with passionate brand advocates, who not only bring ideas to their clients but also help them figure out how to communicate those ideas in a truly integrated way."

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