• Investment World
• eWorld
• Catalyst
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Port Info

• Ships in Ports
  
  

Archives

• Yesterday
• Datewise
• Resources

Group Sites

• The Hindu
• Business Line
• The Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

Mumbai , Sept. 15

BLOW Plast Ltd, the Rs 270-crore marketing arm of V.I.P. Industries Ltd, has announced the entry of its Alfa brand into the highly competitive soft luggage segment.

Mr Sunil Kataria, Vice President (Marketing), Blow Plast, said, "Alfa has come a long way from its initial days. As a mature, standalone brand from the V.I.P. stable, we felt it had the potential to enter a segment dominated by the unorganised sector. But we are offering products that can match the best in terms of quality, while providing a guarantee."

Alfa soft luggage comes in three variants — `Jet Strolley & Totes', `Club Strolley & Totes' and `Express Totes'.

Mr C.S. Srinivas, Brand Manager, Alfa, said, "These products fulfil a long-standing need of the value-for-money traveller who had to make do with either hard luggage or poor quality soft luggage. More products and ranges are on the anvil."

"Alfa will be a Rs 100-crore brand in three years. Soft luggage should account for over 50 per cent of Alfa's sales by then," said Mr Kataria.

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Sales beyond Gujarat shore up Amul's fortunes

Copyright © 2005, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line