The Hindu Business Line : Youth magazine <I>JAM</I> to reach more cities

YOUTH magazine JAM, which is celebrating its 10th anniversary this year, is looking at expanding to more cities and entering new areas of business, said Ms Rashmi Bansal, Editor and Publisher, JAM.

JAM (Just Another Magazine), which currently has a single edition published from Mumbai, is owned by JAM Venture Publishing Pvt Ltd. The company is looking at generating funding and hopes to tie-up this funding in the next three-six months, she said.

With the magazine having launched in New Delhi in August, the plan is to have a national edition of JAM and also a local supplement with news on happenings and issues that are city-specific. "While there is a national character to youth culture (films, music, sports, tech, careers, TV), there is also a need for local content which gives the magazine a very grassroots feel," Ms Bansal explained.

Over the next two years, the magazine will adopt a similar model to expand its readership to other key cities, she said. Bangalore, Chennai and Kolkata are on top of the list of cities the magazine plans to enter.

Already into organising youth events through Colfest Promotions, its events division, the company is looking at diversifying. "We see JAM as a youth media company and a big opportunity in disseminating JAM's youthful content through other mediums such as cell phones for example," Ms Bansal said. The magazine already provides content to some mobile phone operators and is looking at more such partnerships.

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