The Hindu Business Line : Red FM tunes into `common man'

As part of its re-launch, it has unfurled a series of hoardings `raising the voice on issues that affect the common man.' Its latest hoarding in Bandra, Mumbai, depicts dazzling clothes hung on the clothesline mirroring the plight of dance bar girls rendered unemployed by the ban imposed by the Government of Maharashtra and the copy reads "Anna Where is work?"

According to Mr Abraham Thomas, COO, RED FM 93.5 will mirror the issues and concerns of the common man.

Mr Thomas says, "With the new FM regulations, the number of stations around the country is only expected to grow. In such a situation, every channel will have to have its unique positioning." Regarding RED FM, he says, "We will play only popular music, and position ourselves as a channel for the masses. Soon you can actually listen to a song and recognise that it's playing on RED FM. And empathy for the common man is the main reason for tuning into the station."

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