The Hindu Business Line : Godrej appliances unit aims at Rs 750-cr turnover

THE appliances division of Godrej & Boyce Mfg Co Ltd hopes to generate a turnover of Rs 750 crore in the current year. In 2004-05, appliances sales contributed Rs 550 crore to the company's turnover.

Addressing a news conference held here on Friday to announce special offers for the ensuing festival season, Mr Kamal Nandi, Vice-President (Sales), Appliances Division, Godrej & Boyce, said the "Puja Bonus" offer provided for cash discounts on the purchase of every Godrej appliance.

On purchase of every product, customers would be given a coupon that looks like a currency note. Depending upon the denomination mentioned in the coupon, the customers can avail themselves of a cash discount of the amount mentioned on the coupon. Besides, they would be presented with a discount coupon of Rs 1,000 that can be used during their next purchase. Mr Nandi said the appliances division has earmarked Rs 3 crore for branding and promotion initiatives in the festival season between now and November 15. During this period, Godrej's appliances sales across the country were expected to touch Rs 200 crore. During the festival season last year, the sales touched Rs 150 crore.

According to him, besides attempting to augment market share in the refrigerator segment by launching products at different price points, Godrej had lately introduced microwaves and DVD players, thereby adding to its product portfolio that includes refrigerators, washing machines and air-conditioners.

While the newly introduced products were at present being manufactured under arrangement with third parties, setting up the company's own manufacturing facility at a later stage would be considered when volumes pick up, Mr Nandi said.

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Oriental Insurance bags Paramount Airways deal

Mounting orders for compact spinning system — Suessen set to bring down machinery delivery time

Maruti to set up world-class driving schools in 15 cities

Peninsular Capital to foray into `margin funding'

Avon Organics converts warrants

Madhucon clears $80-m global offer

ITC e-Choupal wins Development Gateway Award

M&M puts in bid to buy Romanian co

NRI firm sets up roller flour mill near Coimbatore

Concor plans Rs 2,500-cr capex over five years

Avesthagen, Meditab set up biological manufacturing unit

Godrej appliances unit aims at Rs 750-cr turnover

French major Degremont eyes desalination projects in India

HPCL betting on better gross refining margins to cut losses

After 15 years of reforms, desi firms hold their own against MNCs

Cartoon