Financial Daily from THE HINDU group of publications
Thursday, September 22, 2005
Markets (Sept 21)
BL 2502406.23(-126.18)
BSE Sensex8487.14 (-13.14)
S&P CNX Nifty2567.30 (-10.70)
US Dollar (Buy/Sell)43.84/43.97
Gold Std (10 gm)6685 (-20)


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MARKETING

EVENTS


The advent of entertainment marketing
WHILE media companies at the Entertainment, Media and Marketing Forum — EM2 2005 organised by the Film and Television Guild of India and Hungama.com, stressed the need for conscious marketing and involvement of brands in the entertainment ... More

ADVERTISING


`People don't have time to watch bad advertising'
JWT's Pitcher and Harris talk about getting creative. More

Indage Hotels appoints Alok Nanda as creative agency
INDAGE Hotels, which has bagged the master franchise for South Africa's fast food chicken chain Nando's, has appointed the Mumbai-based Alok Nanda and Company (ANC) as its creative agency. "There will be a creative campaign unleashed within the ... More

`Media insight vital to add value to brands'
THE challenge facing advertising strategists today is to find users, and not merely audiences, for clients' brands. Developing media insight relevant to these brands and categories is vital to add value, never mind if the cost per contact per ... More

PROMOTIONS & OFFERS


Tata Indicom's new mobile phone plan
TATA Indicom announced the `0123 plan' for mobile phone customers in Tamil Nadu and Kerala. According to a press release issued by the company, the `0123 plan' offers new tariffs on two recharge vouchers. For the voucher priced at Rs 180, you ... More

`Car'isma
Hoarding put up by a car dealer in Thrissur as seen on a full moon night. Promos to jack up sales have paid off as this year saw a 14.8 per cent increase in car sales in the ... More

DIRECT MARKETING


Zensar Tech in pact with SMT Direct Marketing
ZENSAR Technologies has announced an alliance with SMT Direct Marketing, provider of multi-media contact centre outsourcing services, to provide a combined IT, voice and business process outsourcing services for its international clients through ... More

RETAILING


Lifestyle launches co-branded credit card with SBI
LIFESTYLE retail chain plans to open 17 new stores in the country in the next three years taking the total number of stores to 25 from the existing eight stores. In this expansion, the retail chain would be moving to tier two cities as well. ... More

Ranka Group sets up multi-brand garment store in Bangalore
THE retail wave sweeping the city has got even a leading steel processing company to launch a branded garments store. The Ranka group already has standalone factory outlets for individual apparel brands. But the venture took a different ... More

C3 supermarket chain on expansion spree
THE expansion plans of Tai Projects' C3 supermarket chain has got underway with the third C3 outlet in Kolkata ready to be unveiled in a couple of days. Thereafter, the C3 supermarket footprint will be extended to elsewhere in Kolkata and ... More

STANDARDS & BENCHMARKS


Tea tasting competition showcases S. India's capability
THE Golden Leaf India Awards could possibly have been a litmus test when the idea of conducting such a competition was conceived, but it proved to be a revelation to the South Indian tea trade at large. That South India beat North in tea export ... More

TRENDS


PSBs also chant marketing mantra, divert surplus staff
TAKING a cue from the private sector, public sector banks are eyeing marketing more seriously now. After years of waiting for the customer to come to them, officers from State-run banks now areactively seeking out business opportunities. Much ... More

`Market changes put pressure on employer-staff relations'
CATACLYSMIC changes in both the market for products and services and the labour market, coupled with the severe competition that businesses are facing, are transforming the traditional relationship between employers and employees, said Mr Ganesh ... More

NEW PRODUCTS & SERVICES


Campco launches new products
CENTRAL Arecanut and Cocoa Marketing and Processing Cooperative (Campco) Ltd has launched three new products — one each in chocolate, semi-finished cocoa and arecanut segments — in the domestic market on Tuesday. With these products, ... More
Brand Quest



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The Hindu Opportunities Fair on Sept 24-25


Lock-in period for ULIPs mooted

Selling pressure grips small, mid-cap stocks

Rubber stocks continue to rule low

Limit sale of subsidised LPG to poor: IOC

News channels must comply with uplinking norms by month-end

In Focus

Stock splits
India Inc's bonus bonanza
The Yuan Revaluation
Dabhol power regenerated
Sethusamudram Canal Project
India Inc's overseas acquisition
More

In Depth

Gender Justice
Simple Economics
Tax Talk
More

Looking back
Sep. 11-Sep. 17
Pvt TV channels must pay for Prasar Bharati's DTH platform

Indian advertisers make merry on Ashes series

O&M tops ACNielsen ORG-MARG poll

`Retail sector all set for intense competition in near future'

High fashion retail debates ways to sustain profits


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