The Hindu Business Line : Saturday, October 01, 2005

One-stop shop for gardening needs
THE AVT Biotechnology Division has established a Garden Centre - Gardenia - here as a one-stop shop for the gardening needs of households. The centre, which will be operational from October 2 to cater to the needs of garden enthusiasts, ... More

LG targets to double sales in AP market
HAVING attained leadership position in almost all the consumer electronics segments in the Andhra Pradesh market, LG Electronics India Ltd (LGEIL) has chalked out a strategy to nearly double its sales turnover from this market. The LGEIL ... More

Campco bid to boost sales of finished cocoa products
THE Central Arecanut and Cocoa Marketing and Processing Cooperative (Campco) Ltd has strengthened the chocolate marketing division to boost the sales of finished cocoa products. Addressing presspersons here on Friday after attending the 31st ... More

ADVERTISING

Indian ads are humorous, says TBWA/Shanghai chief
THE next time you laugh at a funny commercial, be proud of being Indian. China may be the third largest advertising market in the world after the US and Japan, but Indian advertising is far more creative and humorous. In a free-wheeling ... More

RK Swamy floats new consulting division
R K Swamy BBDO has launched a speciality consulting group — Collage — in the areas of branding, design and creative services. According to a press release from the agency, the group will be separate from the agency's mainline ... More

Where disruption leads to better returns
DISRUPTION - not in the context of disorder, but as a synonym for breaking the mould, thinking out of the box and revolutionising, is the new catchword in advertising. This is a new phenomenon sweeping across the advertising industry, which ... More

PROMOTIONS & OFFERS

Prakashraj to endorse Sheenlac
CHENNAI: The 40-year-old wood finish brand, Sheenlac, has signed up Tamil actor Prakashraj as its brand ambassador in Tamil Nadu, Andhra Pradesh and Karnataka. Rajan P. Dev, a Malayalam character actor, will be the brand ambassador for ... More

CHANNELS AND FRANCHISES

Sterling Group, Italy's illycaffe tie up for coffee machines
STERLING Group, which owns Barista Coffee Company, has tied up with Italy's illycaffe to jointly invest up to $20 million over the next five years for installing 6,000 coffee machines in the country. As part of the agreement, Sterling Infotech ... More

RETAILING

Movado plans more stores
WATCH major Movado is eyeing the Indian growing middle-class market and plans to expand its stores to 50 this year and 100 next year. The Vice-President of Movado, a New York Stock Exchange (NYSE)-listed company, Mr Philippe Dubois, told ... More

BPL Mobile showrooms
KOCHI: BPL Mobile has opened two new showrooms at Fort Kochi and Palluruthy on Friday. With this, the company has 20 showrooms in Kochi and over 100 showrooms and galleries spread across the State. At BPL Mobile, showroom forms an ... More

TRENDS

Channel V sees talent management as money-spinner
TAPPING alternate revenue streams, the Star India-promoted Channel V is now looking more actively at talent management. Having launched a series of talent hunt-based shows; the music channel is now gearing up to treat this as a more serious ... More

NEW PRODUCTS & SERVICES

An eco-friendly houseboat
ARIES Marine and Engineering Services, Sharjah, has introduced an eco-friendly solar-powered houseboat - BOTEL — in the India International Boat Show 2005 here on Friday. Considered as an alternative to the traditional houseboats, ... More

Philips launches mobile DVD player
PHILIPS Electronics India Ltd, a subsidiary of the Netherlands-based Royal Philips Electronics, has launched a mobile DVD player in Tamil Nadu. Mr R. Swaminathan, Branch Head, Consumer Electronics, Philips Electronics India, said the DVD player ... More

Hand tools from Raymond
MUMBAI: JK Files and Tools, a division of Raymond, has launched a range of hand tools called Soft Grip. These include forged special steel pliers, adjustable wrenches, ball pen hammers, claw hammers, sledge hammers, spanners that ... More

Energy drink `effect'
NEW DELHI: MBG International Premium Brands, Germany, has rolled out its second largest energy drink in the world `effect' in India in association with SMD International. The drink comes in a 250 ml can priced at Rs 75 and would be ... More

Brand Quest

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