The Hindu Business Line : SSC&B Lintas bags Taurus MF account

Taurus Mutual Fund has unveiled an aggressive marketing and brand building initiative; recently it launched its new brand identity, created by SSC&B Lintas.

Mr R.K. Gupta, Managing Director of Creditcapital Asset Management Co, said: "We have been consistently outperforming other mutual funds and have grown substantially over last 2-3 years; the time is ripe for us to appoint professionals like SSC&B Lintas to build on our strengths for future competitiveness."

He added: "We were impressed with their strategic and creative approach and are bullish about our marketing initiatives."

Taurus Mutual Fund plans to increase its reach to the entire country and expand its investor base. The future marketing initiatives also include launch of various innovative schemes.

Mr Ashish Bhasin, President of SSC&B Lintas, said: "We are very happy to have got the opportunity to strengthen the Taurus Mutual Fund brand and are looking forward to providing it with really effective communication."

SSC&B Lintas has won several new businesses in the last year, including MTNL, Essar Oil, Orix, Cybermedia Dice, Harrisons Malayalam, and Motul.

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