• Investment World
• eWorld
• Catalyst
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources

Group Sites

• The Hindu
• Business Line
• The Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Purvita Chatterjee

Mumbai , Oct. 20

SAHARA ONE plans to change its ad sales strategy to bouquet sales, post the launch of its new Hindi movie channel, Filmy.

Speaking to Business Line, Mr Purnendu Bose, CEO, Sahara One, said: "After launching the Filmy channel we might be considering shifting to bouquet sales."

In the recent past, the Star network changed its ad sales strategy to bouquet selling of its channels.

The Zee group too has gone back to bouquet sales, having tried individual channel selling.

Sahara One plans to launch its Filmy channel soon.

The 24-hour Hindi channel will be pitted against Zee Cinema and Star Gold.

Meanwhile, Sahara One is also looking at beefing up its children's programme on the eve of Children's Day.

"We have one of the healthiest TRPs for our children's programmes and there will be more life added to the existing programmes," states Mr Bose.

Sahara One offers shows such as Chacha Choudhury and Just Kids as part of its programme for children between the 6 and 7.30 p.m..

Besides, Sahara One Television is developing its most expensive show - Mission Ek Crore.

The channel has associated with Fremantle Media India to develop, produce and licence the game show format for the Indian as well as the international marketplace.

Sahara One's in-house creative team has developed the concept of the show.

"This is the first time in the television industry that an Indian game show will get marketed abroad," said Mr Bose.

The game show is expected to adapt itself to different markets it gets aired in. "All this time we have been bringing in international game shows for Indian audiences. Mission - Ek Crore instead is being developed and marketed to other countries after being launched in India," added Mr Bose.

Without disclosing the turnover of its ad sales, Mr Bose said, "We are expecting 100 per cent growth in our ad sales next year."

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Indian Bank eyes insurance broking

Copyright © 2005, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line