The Hindu Business Line : Thursday, November 03, 2005

Shaadi.com to widen services portfolio
SHAADI Point, Shaadi.com's offline business division that won the Franchiser of the Year award last month, is looking to enlarge its portfolio from matrimonial services to include astrology services, wedding planning and grooming of aspirants in ... More

RURAL MARKETING

IOC eyeing rural areas to expand retail business
ATTRACTED by better margins and the huge untapped market, the state-owned Indian Oil Corporation Ltd has worked out an aggressive strategy to give its retail business a push with a thrust on the rural areas. In 2004-05, IOC made investments of ... More

INSIGHT

Marketing vs TQM
WE HAVE said before in this column that the fundamental goals of TQM and marketing in a business are the same. Both emphasise a customer-centric definition of quality, which is a moving target, and not a fixed ... More

IPR

Patient vs Patent debate: Move on Tamiflu to set the trend
FOR a product-patent regime that is less than a year old, it will be a test case how India chooses to make the bird-flu drug Tamiflu available to the people. Across the world, arguments on making Tamiflu available are reaching a shrill pitch in ... More

ADVERTISING

The future of interactivity
With Internet and mobile phone usage gaining ground, companies are experimenting with different models to enhance brand recall. More

AAAI plans `event-rich' year for diamond jubilee
THE Advertising Agencies Association of India (AAAI), an industry body comprising all the major advertising agencies - which account for about 80 per cent of the advertising revenues emanating in India - has completed 60 years of ... More

`Outdoor ads, second best medium'
BANGALORE: Besides television and radio, the next best way to reach your consumer is through innovative outdoor signs, says a study in promotional marketing by ad agency Mudra's Kidstuff Promos and Events. According to the survey, 76 ... More

PROMOTIONS & OFFERS

It's Diwali for Dhoni as brands queue up for him
DIWALI festivities began early this year after Mahender Singh Dhoni fired crackers in Jaipur to score an unbeaten 183 runs against Sri Lanka. The celebrations seem to be continuing with the lad from Ranchi becoming the hottest new poster ... More

RETAILING

Why retail sector needs FDI
SOME OF the parties supporting the UPA Government are opposed to foreign direct investment (FDI) in retail trade. One school of thought is that they are doing this as one never knows when they will have to take on the ... More

Piramyd Retail bid to boost in-store brands
EXPLOITING the synergies within the Morarjee group of companies, Piramyd Retail Ltd is roping in its group company Morarjee Brembana to design its in-store labels. With intentions of increasing the presence of its in-store brands, the Rs ... More

BRANDS

Emami hopes to make Boroplus a Rs 125-cr brand
THE Rs 700-crore Emami Group, with significant presence in the personal and healthcare products segment, on Wednesday announced major plans to make its `Boroplus' a complete skincare brand by 2007. Emami Ltd has set a target for making ... More

Titan composes a new Raga
RAGA, Titan Industries' women's watch brand, is coming in for more attention from the company. The brand underwent a change in characteristic last year with the launch of its 9-5 collection and new positioning. From this festive season on, the ... More

OUTLOOK

NEW PRODUCTS & SERVICES

Intel dual-core processors
BANGALORE: Intel has launched its `Paxville MP' dual-core processors earlier than scheduled. The dual-core, hyper-threaded processors are officially named Intel Xeon processor 7000 series. Applications such as database and supply chain ... More

Brand Quest

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