The Hindu Business Line : AAAI plans `event-rich' year for diamond jubilee

THE Advertising Agencies Association of India (AAAI), an industry body comprising all the major advertising agencies - which account for about 80 per cent of the advertising revenues emanating in India - has completed 60 years of professional involvement in the country.

To celebrate its diamond jubilee year, AAAI has planned a number of events throughout the year forthe marketing and advertising community.

As a part of the celebrations, AAAI will present a star-studded symposium in Mumbai from November 9 to 11, where a host of eminent speakers will deliberate on `The Future of Advertising.'

The symposium will focus on how advertising was traditionally known and the way it has changed dramatically within a very short period of time. It will look at how consumers have changed and the way audiences are reacting to advertising messages; and, above all, on how impressions and opinions about a brand are not influenced by advertising alone.

Delegates from all over the globe will present their vision of the future of advertising, the outlook in this field and in the global economy, and the changing face of the media.

This symposium will examine the future consumers, future communication challenges, convergence and new media, and newer research to read trends. It is expected to attract participation from about 800 delegates.

Mr Colvyn Harris, CEO, JWT India, and Chairman of the Steering Committee for the symposium, said that AAAI has served well the cause of advertising and its development in the last 60 years, and it is time to strengthen the role played by the association, given the current market dynamics, he said.

Some of the eminent speakers who will speak at the symposium include Shashi Tharoor, Under Secretary-General, United Nations; Stefan Engeseth, author of ONE and Detective Marketing; Michael Birkin, Vice-Chairman, Omnicom; Arun Adhikari, Managing Director, HLL; Tony Wright, CEO, Lowe Worldwide; David Guerrero, Creative Head, Asia, BBDO; Irwin Gottleib, CEO, Group M Worldwide.

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