The Hindu Business Line : `Outdoor ads, second best medium'

BANGALORE: Besides television and radio, the next best way to reach your consumer is through innovative outdoor signs, says a study in promotional marketing by ad agency Mudra's Kidstuff Promos and Events.

According to the survey, 76 per cent of the respondents said TV/radio is the ideal medium for announcing a new promotion.

This was followed by 39 per cent, who said outdoor signs reach out to them more; while 27 per cent felt word-of-mouth was effective. Respondents informed about campaigns by friends and relatives as well as shopkeepers in their locality, said a company release.

Mr Madhukar Kamath, Managing Director and Chief Executive Officer, Mudra, said, "Consumer promotions are an integral part of a company's marketing plan. Several marketers, across different product categories, are using promotional campaigns, to break through the clutter and reach their target audiences. The Promo Survey 2005 is an endeavour to help marketers understand how promotions work and devise better, more effective campaigns."

The survey also showed that an ideal location, such as a local grocery store, could go a long way in targeting consumers. Marketers also use cinema houses/multiplexes and shopping malls to reach out to their prospects.

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Shaadi.com to widen services portfolio

IOC eyeing rural areas to expand retail business

Marketing vs TQM

Patient vs Patent debate: Move on Tamiflu to set the trend

AAAI plans `event-rich' year for diamond jubilee

`Outdoor ads, second best medium'

It's Diwali for Dhoni as brands queue up for him

Why retail sector needs FDI

Piramyd Retail bid to boost in-store brands

Emami hopes to make Boroplus a Rs 125-cr brand

Titan composes a new Raga

IOC eyeing rural areas to expand retail business

Intel dual-core processors