The Hindu Business Line : Kajol to endorse Asmi diamonds

NEW DELHI: Asmi, a diamond jewellery brand from the stable of Diamond Trading Company (DTC), on Tuesday announced bollywood actress Kajol as its new brand ambassador and the launch of its latest range the ASMI-KAJOL collection.

Priced at Rs 8,000 onwards, the new ASMI range will be available across 100 leading ASMI retailers in the country.

Ms Cherie Tandon Saldanha, Marketing Director -India, DTC, said, "An intensive consumer survey revealed that Kajol inspires women across India. They clearly see her as a woman who exhibits a strong inner spirit to rise above all and strive to be the best. Hence, there is perfect synergy between Kajol and the ASMI woman."

The DTC is the sales and marketing arm of the De Beers Group.

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