The Hindu Business Line : John Keells Holdings picks Lowe LDB Media as AOR

JOHN Keells Holdings Ltd, Sri Lanka's largest Corporate House, has mandated Lowe LDB Media, Sri Lanka, as agency of record for its entire business estimated at around Rs 20 crore.

The win was assisted through a pitch that involved the Lowe LDB Media team, working closely with Ms Sudha Natarajan, Executive Vice-President, Interactions, which services the ITC Ltd business in India.

The multi-agency pitch included finalists, MediaCom of Grey Worldwide and its India representative, Mr Jasmin Sohrabji, and Starcom.

John Keells Holdings is the biggest listed conglomerate in Sri Lanka.

JKH has business-interests in financial services, banks, insurance, hotels (40 per cent of Sri Lanka's rooms), soft drinks, ice creams, super markets, processed food and plantations.

It also owns the franchise for international brands such as Pizza Hut, Jet Airways and DHL couriers amongst others.

Informed Mr Keith Martenstyn, Managing Director, Lowe LDB (Private) Ltd, "This is indeed a classic example of how the Lighthouse Cluster has worked together, to win an important piece of business. I am taking this opportunity to express our thanks for the key contribution made by Lintas Media, towards winning this pitch.''

Added Ms Lynn de Souza, Director, Lintas Media Group, India, "Our learnings through the brands are showing fruit even internationally. I am happy to see that the India team headed by Ms Sudha Natarajan was able to use their knowledge to expand the scope of business across our shore."

She added: "It is indeed a great beginning for the Sri Lanka office."

Lintas Media Group is the leader in providing its clients with a value-based service offering.

The groups brands includeL: Initiative - the flagship brand; Insight - set up in 2004 especially to meet new business challenges and emerging markets; Interactions - drives the ITC Ltd businesses and the Groups southern practice; and Intellect - a specialist research unit dedicated to homing and conveying knowledge within the Group.

Lintas Media Group clients include ITC, Maruti Udyog, Bharat Petroleum, Bajaj Auto, UTI, Tata Mutual Fund and Idea Cellular.

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