The Hindu Business Line : Friday, January 20, 2006

`Blue ocean' strategy helps HCL Tech bag DSG deal
HCL Technologies, which bagged the Rs 1,500-crore contract from DSG International, had worked out a three-pronged strategy in July 2005 to procure big-ticket deals in the international market. "We conceptualised what we call the `Blue ocean' ... More

AIR to air running commentary of Indo-Pak series
THE national broadcaster, Prasar Bharati, has finally managed to enter into a deal with the Dubai-based ARY Digital for the radio rights to the ongoing India-Pakistan series. All India Radio (AIR) will broadcast live commentary of the remaining ... More

INTERVIEW

Marketing function needs to be re-engineered: Jagdish Sheth
MARKETING is losing its pre-eminence as a discipline in boardrooms today and there is a need to radically re-engineer the marketing function in corporations and move it from the decentralised line function it is now to a staff function, directly ... More

PROMOTIONS & OFFERS

BPL Mobile's new offer
COIMBATORE: BPL Mobile is offering a `feature packed' Sagem handset with a pre-paid or post-paid connection at Rs 1,399. The handset, made in France, will have colour wall paper display, animated screen saver, polyphonic and vocal ring ... More

CHANNELS AND FRANCHISES

Pahwa group acquires global rights from Bry-Air Inc
PAHWA group company Bry-Air (Asia) Pvt Ltd, manufacturers of dehumidifiers and industrial air treatment equipment, has said that it has acquired the global business interests and marketing rights from Bry-Air Inc, USA. The acquisition includes ... More

RETAILING

Raising a toast for the French wine
The company is keen on developing a domestic retail network in India and is looking for buyers to stock and sell its wines. To start with, it will open a representative office in Delhi in June. More

BRANDS

Lotto launches Signature collection in Kochi
KOCHI: Italian sportswear brand Lotto has launched a signature collection of apparel dedicated to their brand ambassador Sania Mirza. The collection has jackets, T-shirts, Capri, tennis T-shirt and skirts. These apparels are priced ... More

NEW PRODUCTS & SERVICES

Pepsi Café Chino launched
PEPSICO India, has launched a new variant of Pepsi - Pepsi Café Chino. The drink, described as a "mocha-latte shot" has added coffee flavour to its cola taste. In an attempt to aggressively promote the drink, the company has roped in ... More

NCDEX launches rapeseed/mustard meal futures
THE National Commodity and Derivatives Exchange Ltd (NCDEX) on Thursday announced the launch of rapeseed-mustard meal (oilcake) futures contracts. The initial contracts available for trading would be for March, April and May. The basis for ... More

MS help line service
BANGALORE: The next time your computer hangs on Microsoft Windows operating system, before reaching out to reboot, give a ring to 1600 111100, MS's toll free number for all customers and partners in India. The service went live on ... More

Brand Quest

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