The Hindu Business Line : Saturday, January 21, 2006

Penguin forays into business books genre
MARKING its foray into the genre of business books, publisher Penguin India has launched an imprint called Portfolio which is targeted at practising managers. "There's an enormous appetite in India for books about business," said Mr John ... More

Animal Planet's time-band strategy to expand reach
IF you wish to see the rich variety of India's animal kingdom, tune in to Animal Planet every Friday for a one-hour weekly feature called Indian Safari, says the channel. The decision to slot the Indian Safari at 9 p.m. every Friday was taken ... More

Samsung plans to introduce 19 air-conditioner models
SAMSUNG India Electronics proposes to introduce 19 new models of air-conditioners this year, company officials said at a press conference here. Mr Pradeep Tognatta, Director-Sales (Consumer Electronics), Samsung India, said that last year the ... More

Carrier bullish on Indian market
CARRIER India, the Indian arm of Carrier Corporation, has drawn up a marketing strategy to increase its share of the Indian air-conditioner and refrigeration markets. Mr Vidu Kulkarni, Country Head and Managing Director, Carrier India, said ... More

EVENTS

33rd World Marketing Congress in Delhi
The aim is to improve economic tie-up within South Asia. More

CHANNELS AND FRANCHISES

Vonexus distributor
BANGALORE: Vonexus Inc, a subsidiary of Interactive Intelligence Inc, has named Tecnomic Marketing Services as its master distributor throughout the Indian sub-continent, which includes India, Sri Lanka, Pakistan and Bangladesh. ... More

RETAILING

Titan to look for newer retail formats
TITAN Industries Ltd would be exploring newer retail formats for the sale of its watches. "We are looking to revamp our retail identity," Mr Ajoy H. Chawla, Business Head, Titan Industries Ltd, said. The company is planning to open more ... More

MARKETING RESEARCH

TV viewers tuned in to piety too
However, Mr Pradeep Hejmadi of TAM Media Research, feels the advertising growth had not kept pace with the genre growth. More

NEW PRODUCTS & SERVICES

Just for her
Bollywood actor Ms Priyanka Chopra flanked by the Hero Honda Motors Ltd Managing Director, Mr Pawan Munjal, and Joint MD, Mr Miki Yamamoto, at the launch of Hero Honda's scooter targeted at women. The 100-cc scooter, called Pleasure, is priced at ... More

Brand Quest

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