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Saturday, Jan 21, 2006


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Marketing - New Products & Services


Just for her

Ramesh Sharma

Bollywood actor Ms Priyanka Chopra flanked by the Hero Honda Motors Ltd Managing Director, Mr Pawan Munjal, and Joint MD, Mr Miki Yamamoto, at the launch of Hero Honda's scooter targeted at women. The 100-cc scooter, called Pleasure, is priced at Rs 36,240.

The company expects to sell 10,000 units of this scooter per month in the country. The technology for the scooter's engine has been procured from Honda Corp.

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Just for her


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