Financial Daily from THE HINDU group of publications
Wednesday, Feb 08, 2006
Financial Daily from THE HINDU group of publications Wednesday, Feb 08, 2006 |
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Marketing
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New Products & Services New battery powered 2-wheelers in Gujarat Our Bureau
Ahmedabad , Feb. 7 ELECTROTHERM India Ltd, an Ahmedabad-based induction furnace technology company, has launched a range of battery-powered two-wheelers in Gujarat. "These vehicles are unique as they neither require registration and payment of road tax, nor do they require a driving license to drive them," the Electrotherm Chairman and Managing Director, Mr Mukesh Bhandari, told Business Line here on Tuesday. The company expects good demand for the `YOBikes' and hopes to gradually roll out across the country in the coming months, starting with Rajasthan, Madhya Pradesh and Maharashtra by April. Electrotherm is sourcing batteries from within India and abroad and has set up a 1.2-lakh vehicles per annum facility at Samakhiali in the Kutch district of Gujarat. The company claims that the YOBikes have a range of 40-60 km on a four-hour charge and have a top speed of 25 km per hour to stay within the Government norms for vehicles that do not require registration. Seven models of YOBikes have been launched to cater to different customer requirements. "Over time, we may review our product portfolio depending on customer feedback. But to begin with, we wanted to give a wide choice to the customers," Mr Bhandari said. The pricing of the two wheelers is aggressive and ranges from Rs 13,999 to Rs 23,249. "We believe that our prices are very competitive, which is required as it is a unique product. Although these vehicles require minimal maintenance, we are laying special emphasis on after sales service at our dealerships," he said. Electrotherm has also developed a battery-powered three-wheeler autorickshaw in collaboration with the National Institute of Design. Mr Bhandari said that the company hopes to launch the three-wheeler commercially by the end of 2006. In addition, the company is working on battery-powered buses and has developed the prototype of a 14-seater bus that was also unveiled on Tuesday.
More Stories on : New Products & Services | Two/Three Wheelers | Environment | Maharashtra
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