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Our Bureau

Mumbai , Feb. 7

VLCC, the health & beauty services brand, has appointed M&C Saatchi as the creative agency for its personal care business.

M&C Saatchi had recently started operations in India through its acquisition of creative hot-shop Dhar & Hoon. In addition to working on personal care business, M&C Saatchi will also be handling strategic planning projects for VLCC's other businesses.

Commenting on the acquisition of this new account, Mr Kamal Oberoi, Chairman and & Managing Director, M&C Saatchi India, said, "We believe that our core belief of "Brutal Simplicity" will benefit VLCC greatly as it confronts an increasingly complex market environment."

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