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Mumbai, March 9

The Yash Birla Group, one of India's leading industrial groups, unveiled its new group identity. Speaking on this occasion Mr Yash Birla, Chairman of the group said, "We are proud to introduce our new corporate identity. Our new logo is intended to better reflect the value and personality of the group as we expand. It also shows that we are as strong and progressive as ever, and that we are constantly increasing our knowledge and skills better to serve our clients. The new identity, dynamism and excellence will bring a sense of rejuvenation and growth to the company and its employees." The new logo "The Conch," announces the birth of a dynamic, value driven group and the colour red epitomises the spirit of excellence, strength, courage and leadership. The logo signifies and conveys what the company stands for, in terms of its commitment to customers and brand values. The new corporate identity reflects the group's value based business ethics, transparency of operations and excellence in corporate governance. The new identity comes at a time when the group is preparing to announce a series of business initiatives.

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