Financial Daily from THE HINDU group of publications
Wednesday, Apr 05, 2006
Financial Daily from THE HINDU group of publications Wednesday, Apr 05, 2006 |
|
|
|
|
|
|
|
Money & Banking
-
Software Marketing - Brands Info-Tech - Software 3i Infotech re-brands banking tool Our Bureau
Mumbai , April 4 3i Infotech has announced the re-branding of its banking solutions under the `KastleTM' brand. According to a company release, the exercise is aimed at consolidating its various erstwhile banking products, which would now onwards be known by a single brand name - Kastle. The word `castle' signifies a secure environment and to reiterate this, the brand name Kastle also carries a tag line - Secure Banking Solutions. The re-branding exercise by 3i Infotech has been done to emphasise security in banking software and offer its customers a secure banking environment, said the release. Mr V. Srinivasan, Managing Director and CEO, said: "Banks prefer a one-stop-shop solution, wherein a single vendor caters to their varied technological requirements. Through this exercise we will be in a position to address the software products requirements of banks in a more comprehensive manner."
More Stories on : Software | Brands | Software
Article E-Mail :: Comment :: Syndication :: Printer Friendly Page
|
Stories in this Section |
|
The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription Group Sites: The Hindu | Business Line | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |
Copyright © 2006, The
Hindu Business Line. Republication or redissemination of the contents of
this screen are expressly prohibited without the written consent of
The Hindu Business Line
|