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Our Bureau

New Delhi , April 7

The new `Thums Up Taste the Thunder' campaign, starring Akshay Kumar to be aired on all television channels from tomorrow.

Shot in Cape Town, South Africa, it uses enhanced technological methods in advertising targeted primarily at the `confident youth'.

According to Mr Vikas Gupta, Vice-President, Marketing Coca-Cola India, "The `Thums Up Taste The Thunder' campaign aims at portraying the achievement of every person's hidden yearning — to dare and subsequently win over the impossible, to set unbelievable targets and to have the power to accomplish ones dreams."

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