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Marketing - Strategy


Corporation Bank for cross-selling

Our Bureau

Mangalore, April 7

Corporation Bank will lay greater emphasis on cross selling of its products to its savings bank account holders in the days to come, according to Mr B. Sambamurthy, Chairman and Managing Director of the bank.

A bank release, quoting Mr Sambamurthy, says marketing of banking products would be aggressively driven at branch level to harness its full potential, he said.

Turning to national priorities, he said that the bank would accelerate deployment of credit to priority sector, mainly to agriculture, small and medium enterprises sector and housing and education. Micro- finance will be given greater thrust, he said.

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