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Reliance WebWorld's 24x7 biz project for BPOs

Our Bureau

NIGHT PLAN


A RELIANCE WEBWORLD, an Internet café, which may double up as a BPO at night.

Mumbai , April 7

Reliance WebWorld has initiated a pilot project for BPOs that if successful could keep its cash registers humming all 24 hours of the day.

At present, Reliance Infocomm's chain of 240 broadband communication centres (WebWorlds) across 105 cities is open between 10 a.m. and 10 p.m., catering to Internet surfers, e-mail users, travelling salesman, gamers, video-conferencing executives, recruiters, e-learning classes and "uplinking" television journalists. On occasional demand, the stores are open through the night for uplinking or for all-night gaming.

If the BPO project takes off, the WebWorlds will be open between 10 p.m. and 10 a.m. too.

The pilot project consists of providing temporary office space to BPOs, which will be charged by the hour and by the seat.

"We found that there is a demand from small call centres and BPO operations that land temporary assignments but don't want to expand their facilities just for that," said Mr Swarup Chowdhary, CEO, Reliance WebWorld.

There are two or three kinds of BPO and call centre requirements, said Mr Chowdhary. One is for temporary assignments, another is for accommodation of the spillover from peak hour traffic for which they want temporary reinforcements and facilities; and, the third, from small start-ups who have landed small assignments or "test" work.

Reliance WebWorld will offer these BPOs a Night Plan which asks for a minimum of 12 seats to be taken and a minimum of Rs 1 lakh to be paid monthly. A technical expert from Reliance WebWorld will be in service round-the-clock for maintenance and troubleshooting.

Reliance WebWorld is also being increasingly used for "digital personal financial services" — largely "day trading" by customers who buy and sell on the stock exchanges through Internet trading Web sites, said Mr Chowdhary.

Related Stories:
Reliance WebWorld clocks 10,000 gaming hours a day
Reliance WebWorld launches 3-week `Digital Olympiad'

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