Financial Daily from THE HINDU group of publications Friday, Apr 14, 2006 |
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Marketing
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Strategy Variety - Sports Industry & Economy - Radio/TV DLF Cup: Zee's pact with global majors Our Bureau
While the matches will be aired on PTV for their terrestrial network, Ten Sports will be the satellite broadcaster. In Singapore the matches will be available on Star Hub, while for the Malaysian territory Astro All Asia Network will broadcast the matches. For the US, Zee Sports has entered into agreement with DTH platform, EchoStar Satellite while it will will leverage its international network in the UK, Europe, West Asia and South Africa, where the matches will be broadcast through its own Zee International feeds. The sports broadcaster has also reached an agreement with All India Radio to broadcast live commentary in India. HUM FM will provide the commentary in Pakistan and West Asia.
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