Financial Daily from THE HINDU group of publications Tuesday, May 09, 2006 |
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Marketing
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Strategy Industry & Economy - Radio/TV WorldSpace expands to 4 more cities Our Bureau
Bangalore , May 8 WorldSpace Satellite Radio has announced its expansion into four more cities. Goa, Jaipur, Nagpur and Thiruvananthapuram have nearly 2.6 million targeted listener base and a total population of 6.2 million. Nearly 100 retail outlets are there across the new markets and more are expected in the near term, the digital radio service provider said in a release. The expansion, it said, gives it a potential market of nearly 38 million across the nation. WorldSpace COO, Mr Andy Ras-Work, said, "WorldSpace continues to gain traction across India and service availability in these burgeoning markets enables us to reach more Indian residents than ever before." On offer over the sub-continent are over 40 channels spanning music, news, sports and information. The Indian programming has classical channels Shruti (Carnatic) and Gandharv (Hindustani), regional services such as Tara (Bengali), KL Radio (Tamil), Sparsha (Kannada), RM Radio (Malayalam), Spandana (Telugu) and Tunak Punjabi.
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