Financial Daily from THE HINDU group of publications
Tuesday, May 09, 2006
Financial Daily from THE HINDU group of publications Tuesday, May 09, 2006 |
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Marketing
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New Products & Services Tata Motors launches Tata Ace in Sri Lanka Our Bureau
LANKA FORAY: The Tata Ace
Mumbai , May 8 Tata Motors has launched Tata Ace, the sub-one tonne mini truck developed by the company, in Sri Lanka. Ace, launched in India in May 2005, is powered by a "small and efficient" unique twin cylinder 16PS IDI 700cc diesel engine. Ace has the ability to carry a variety of payloads and has the agility to navigate narrow by-lanes with its turning radius of 4.3 metres. "Ace is a high performance, low maintenance, safe and reliable mini-truck with sporty car-like features to ensure comfort in ride and handling. It has an ergonomically designed, all-steel cabin, including elegant two-toned seats, clear instrument cluster, utility trays, magazine pockets, twin-blade, twin-speed wipers and combination switches," the company said in a news release. In India, Tata Motors has sold about 30,000 vehicles of Tata Ace since its launch in May 2005. It has been so far launched in Maharashtra, Karnataka, Tamil Nadu, Andhra Pradesh, Kerala, Pondicherry, Gujarat, Rajasthan and New Delhi. It will be launched in other states in a phased manner. "Tata Motors never expected the Ace to do such resounding business. It has grabbed market share from the next level of pickups and three-wheelers but, most importantly, has created a brand-new segment," the release said.
More Stories on : New Products & Services | HCV/LCV/Tractors | Tata Motors Ltd
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