MARKETING
STRATEGY
Mobike makers rev up launches in entry-level segment
70 per cent of motorcycle sales come from bottom of pyramid, 100-110 cc
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German kidswear major Hucke AG plans India foray
Ties up with Novotex Exim; to set up 12 exclusive outlets
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PIX in tie-up with Vh1
English movie channel PIX has tied up with music channel Vh1 to promote programming content. Speaking on the tie-up, Mr Sunder Aaron, Business Head, PIX, said, "We are pleased to announce our association with Vh1. It is an ideal ...
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ADVERTISING
Advertisement defined
In relation to advertisements, service tax is levied on two services — that of the advertising agency and on space selling (introduced w.e.f. May 1). The word, `advertisement' is defined in Section 65(2) of the Finance Act, 1994, and ...
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PROMOTIONS & OFFERS
Mauj bags mobile rights for Miss World 2006 contest
The company would distribute a series of mobile content on the event through its 50 mobile operators and portals across the world.
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RETAILING
Samsung plans exclusive showrooms
Samsung Electronics is planning to set up exclusive showrooms - Samsung Digital Home - across the country. Mr V.L. Narayan, Regional Head (South), Samsung India, who was in the city to inaugurate the company's `Dream Home' ...
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BRANDS
`Cycle' brand agarbatti makers plan expansion in Gujarat
To introduce new variants, fragrances exclusive to the market
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Brand Quest
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