MARKETING
STRATEGY
Palladam weaving park to have marketing consortium
The promoters of Palladam Hi-tech Weaving Park, an integrated textile park project coming up in the district under the public-private initiative, will also have a marketing consortium of their own. The consortium being promoted will be in place ...
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LifeCell to expand network
Expecting a spurt in stem cell-based therapies to a host of diseases, the Chennai-based LifeCell has lined up investments of Rs 50-60 crore to expand the network in India and abroad and to set up a stem cell therapy centre in Chennai. The ...
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Godrej Agrovet enters value-added chicken snacks segment
Godrej Agrovet Ltd enters the value-added chicken snacks segment with the launch of Godrej Yummiez at Mumbai. The company is launching four products — cold cuts, breaded and coated snacks, marinated snacks and ready curries, made from ...
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Decolight takes up sales drive in AP
Decolight Ceramics has taken up an aggressive drive in the Andhra Pradesh market, Visakhapatnam in particular, to enhance its sale of vitrified tiles, according to Mr. T.V.V Ashok Kumar, General Manager. At a press meet here on ...
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INSIGHT
For a share of the juicy pie
Sustained two-digit growth has players fighting for shelf space.
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REGULATORY BODIES & RULINGS
PHDCCI for TV monitoring agency
The PHD Chamber of Commerce and Industry has stressed the need for a monitoring agency for TV content. Television viewership is anticipated to touch 128 million households by 2010, according to the chamber. For this anticipated ...
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RETAILING
Visual merchandising course
The Retailers Association of India (RAI) and Mudra Institute of Communications, Ahmedabad have together launched a six-month Professional Programme in Visual Merchandising and Creative Communications. Visual merchandising is all ...
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JCB India aims to boost sales in AP
Opens new showroom, service centre
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BRANDS
Aztecsoft expanding; to get new logo
A new brand logo, entry into new areas and expansion at existing facilities are what Aztecsoft wants to achieve in the current financial year. Mr V. Chandrasekhararan, Chief Executive Officer, Aztecsoft, said the company plans to set up a new ...
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SJS, Serigraph in joint venture
SJS Enterprises and Serigraph Inc, USA, have signed a joint venture in the branding industry arena. Serigraph will pick up stake in SJS Enterprises India. SJS and Serigraph hope to explore and expand into virgin markets across ...
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ONLINE MARKETING
Pharma, financial services cos bet big on `webinars'
This will help target thousands of customers at the same time
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NEW PRODUCTS & SERVICES
Xerox digital printing facility
Xerox India Ltd on Wednesday inaugurated its digital printing facility, Xerox Innovation and Technology Excellence Centre (XITE) in Gurgaon. The facility has been set up with an investment of Rs 5 crore and is spread over an area ...
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Brand Quest
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