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P.S. Sundar

Coonoor , June 26

The Coonoor-based Hill Queen Agri Tech (India) P Ltd has launched consumer packs of tea and coffee for distribution all over the country.

"We are sourcing the tea from our four factories. We are also buying good varieties of teas for suitable blending from the auctions. This includes Assam tea," Dr S. Ramu, Executive Director, told Business Line.

Since the Directors of the company are specialists in tea cultivation, manufacture and marketing, having been in the industry for generations, the blending is made to suit the specific taste of consumers, he said.

"Hill Queen Tea" as the brand is named, comes in pouches of 250 gm. The retail price is Rs 30 per pouch. "We focus on the rich flavour and so, we have prominently printed this feature in red on top. Since we source the teas from the upper region of the Nilgiris, they have high-elevation characteristics," he said.

Likewise, the Hill Queen Coffee comes in pouches of 250 gm and is priced Rs 40 per pouch.

More Stories on : New Products & Services | Plantations | Tamil Nadu

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