MARKETING
STRATEGY
Creative craft curriculum launched
Pidilite has launched its Creative Craft Curriculum, a one-stop solution for schools in the field of art and craft. The company said it would partner schools and help them to develop and nurture students with all round ...
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Nirula's plans to build pan-India brand
Within days of being acquired by a Malaysian private equity firm, North India-based-Nirula's is already charting out a game plan to "aggressively" grow its business. For starters, the company is eyeing the southern and northern markets to spread ...
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Sanyo-BPL plans low-priced durables foray
To step up TV sets production to target volume segment
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PROMOTIONS & OFFERS
HAL plans own football showdown
What does a helicopter have to do with the World Cup football? One of the five promotional campaigns that Hindustan Aeronautics Ltd has kicked off to catch the football frenzy sports its star product, the Dhruv advanced light helicopter, on a ...
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Reliance lowers select STD call rates to 40 p/minute
Hello Capital plan links State capitals, only on land lines
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Air Sahara relaunches Sixer scheme
Air Sahara on Monday re-launched the Sixer in the air scheme that allows a passenger to take six flights in economy class at Rs 26,000. In a statement the airline has said that the passenger must complete their travel by September 30 this year. ...
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WorldSpace unveils new signature tune
Satellite-based digital radio services company WorldSpace on Monday unveiled a new signature tune developed by musician Mr A.R. Rahman. Rahman, who is WorldSpace's brand ambassador in India, has developed the tune, to be used in an integrated ...
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CHANNELS AND FRANCHISES
SAIL plans SC/ST quota in selection of dealers
The Ministry of Steel has decided to introduce quota system in selection of dealers for State-owned steel companies. The Minister for Steel, Mr Ram Vilas Paswan, has directed SAIL to implement the quota system for members of Scheduled Castes ...
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French firm TOPY enters Indian footwear market
To focus on footwear exporters
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RETAILING
Rajesh Exports close to deal with Wal-Mart for gold jewellery
The company hopes to launch `Shubh Jewellers' retail chain by January
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Hutch opens shop in Manipal
Hutch has opened its first `Hutch Shop' in Manipal. A company release said Mr Gautham Pai, Executive Director of Manipal Media Networks Ltd, inaugurated the shop. ...
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CARTOON
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