Business Daily from THE HINDU group of publications
Tuesday, Jul 11, 2006
Business Daily from THE HINDU group of publications Tuesday, Jul 11, 2006 |
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Info-Tech
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Telecommunications Marketing - Promotions & Offers Idea-Motorola bundling offer for Rs 1,465 Our Bureau
New Delhi , July 10 In a move to improve its market share, Idea Cellular has tied up with Motorola to offer a mobile handset for Rs 1,465 along with a phone connection. The scheme will enable a subscriber to get a prepaid connection valid for one year with talk time worth Rs 25 every month free. Also all customers who choose Idea and Motorola will get full talk time on all recharges above Rs 199.
`Best prepaid offer'
Commenting on the bundling offer with Motorola, Mr Vikram Mehmi, CEO, Idea Cellular Ltd, said, "The Idea Motorola bundling offer is the best prepaid offer to customers who seek to be mobile .It is a reiteration of the value and savings we wish to offer our customers. Rural penetration of mobile telephony will be a focus and key growth driver for Idea Cellular. The Idea Motorola bundling offer has been conceptualised with the objective of reducing entry barriers to the largest extent. We are happy to align ourselves with it." M. Allen Burnes, Corporate Vice-President, High Growth Markets, Motorola, Inc, said, "We are committed to the Emerging Markets Handset Programme. A step forward in our efforts to connect the unconnected, the Idea Motorola offering will bring quality products closer to the consumer. This programme will also be pivotal in catalysing the emergence of an entirely new market segment and enable India evolve to the next level of mobile connectivity."
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